ACD, a national leader in claims management, advisory, audit and technology solutions to the property and casualty industry has announced the release of CustomerFirst to its industry leading auto claims workflow management platform, AutoLink®.

CustomerFirst is an enhanced feature within AutoLink® that dramatically decreases cycle times, increases customer communication and leverages technology to speed up the claims process.

“I’m very excited with the initial results CustomerFirst has delivered. One of the most crucial moments of truth for an insurer is the initial 24 hours of the claim. CustomerFirst removes moments of uncertainty for the policyholder through innovative technology,” stated Ernie Bray, CEO of ACD. “To us, CustomerFirst is the first step of a larger initiative we have here at ACD to always put the customer’s experience first. We live in a time crunched world and by providing various avenues of contact through integrated solutions leads to better claim outcomes and greater satisfaction,” added Bray.

CustomerFirst is now available as a feature within ACD’s award winning AutoLink® software.

About ACD

ACD delivers the leading virtual claims workflow platform to Auto & Commercial Insurers, TPAs, Fleet Administrators, and Self-Insureds. First to market with the Touchless Triage™, three methods of vehicle inspection, the company is hyper-focused on the material damage portion of the claims process. From the start, a claim is put into the right hands for the right outcome. ACD combines people and technology to streamline the claims process and drive efficiency for adjusters. Using our proprietary workflow technology, insurers are able to lower costs, reduce cycle times, access key data & reporting, and increase customer satisfaction. Visit to learn more.